Payload
Open-source, code-first headless CMS for building content-rich applications, including eCommerce and digital asset management.

What is Payload?
Try PayloadPayload is an open-source, code-first headless CMS and content infrastructure for building content-rich applications. It supports use cases like headless CMS, headless eCommerce, enterprise app building, and digital asset management, with tools for localization, access control, and multi-tenancy. Marketers get a content-first workflow, while developers get a fully typed, AI-ready backend that fits into their stack.
What does Payload do for teams building content-rich applications?
Payload helps you power applications with content through a headless CMS approach, including use cases like headless eCommerce, enterprise app builders, and digital asset management. It’s designed so developers can define schemas in code while marketers use a content-first workflow with visual editing and publishing workflows.
Is Payload no-code or code-first, and how steep is the learning curve?
Payload is built to be code-first for developers, with schemas defined in code and a fully typed backend. For non-developers, it emphasizes content-first editing, including a visual editor, so teams can manage content without everything being hidden behind code.
What key enterprise features does Payload include?
Payload’s enterprise features include SSO, AI auto-embedding, publishing workflows, a visual editor, static A/B testing, and AI features. It also supports localization, access control, and multi-tenancy to help organizations manage content and permissions at scale.
How does Payload support AI-ready content workflows?
Payload is positioned as “AI-ready,” including capabilities like AI auto-embedding and RAG with vector embedding. It also includes AI features within its enterprise set, aimed at moving from intention to implementation faster.
Can Payload work with my Next.js application?
Yes. Payload highlights “Next.js Native,” with a setup that generates a backend seamlessly into your Next.js app, helping you integrate content capabilities directly into your frontend stack.
What can Payload be used for besides a traditional CMS?
Beyond headless CMS, Payload is used for headless eCommerce, enterprise app building, and digital asset management. It’s also used to support richer content experiences through publishing workflows, localization, and access control for different audiences and teams.