Airtable
CRM and data management platform with AI integration and automation
What is Airtable?
Try AirtableAirtable is a customizable CRM and data management platform that brings team information into a shared workspace for building workflows and business apps. With AI agents, teams can automate work at scale—such as extracting insights from documents, researching the web, and generating content and images—directly inside Airtable records. Teams can also use premade AI workflows tailored to marketing, creative, and operations use cases.
What does Airtable do for teams?
Airtable organizes your data in one shared workspace so your team can run day-to-day processes, manage records, and track progress in a single system. Instead of juggling disconnected tools, you can build workflows and applications around your data to support activities like sales, marketing, HR, and operations.
Can you create Airtable workflows and apps without coding?
Yes. Airtable is built for no-code app and workflow building, so you can structure work around your data and create custom business applications without traditional software development.
What are Airtable AI agents and what can they do?
Airtable AI agents perform work inside your workflows and records, such as analyzing documents, searching the web, generating and editing images, translating content, and extracting insights from data. They’re designed to help you automate tasks and make informed decisions at scale based on your business context.
How do Airtable AI agents handle research and document analysis?
With document analysis agents, Airtable can read large volumes of documents and turn things like contracts, invoices, and reports into structured, actionable data. With web search agents, agents can bring real-time web information into structured workflows so you can enrich leads, analyze competitors, and summarize news continuously.
Can Airtable AI workflows be tailored to marketing, creative, and operations?
Yes. Airtable offers premade AI workflows for areas like marketing and creative (for example, generating campaign concepts and running brand or compliance reviews) and operations (such as transforming contracts into operational data). You can also localize image and copy variants at scale using AI agents and no-code tools.
Is data secure when using Airtable AI agents?
Airtable states that model providers never retain your data and your data is never used for model training. There’s also an option using Amazon Bedrock, where model providers don’t need to touch your data, and Airtable describes agent activity as governed and auditable.