Segment
Unified customer data platform for real-time insights and activation
What is Segment?
Try SegmentSegment (by Twilio) is a customer data platform that helps you collect, clean, and activate customer data so you can build context-driven experiences across your tools. It creates unified customer profiles and supports real-time journeys using data from your touchpoints. You can route data to your warehouse or to many destinations via a large integrations catalog.
What does Segment do for your customer data?
Segment collects first-party data from your touchpoints, unifies it into customer profiles, and helps you activate that data in the tools you use. It also supports context-driven experiences with real-time data movement and engagement.
How can I use Segment without a lot of development?
Segment is designed to work with existing tools through an integrations catalog, where you can enable a large set of integrations and use recipes and documentation to build and troubleshoot solutions.
Where does Segment send or activate data?
You can collect real-time data and activate it to your data warehouse or to one of many destinations. Segment also supports using the unified customer view to power customer data platform workflows like audiences and real-time journeys.
How many integrations does Segment support?
Segment provides an integrations catalog with 750+ integrations you can enable to connect your data to the tools you already use.
What learning and support resources are available?
Segment offers recipes for step-by-step tutorials, a documentation site for up-to-date integration guidance, and a help center where you can chat with an AI assistant for answers and troubleshooting.
Can I use Segment with partners or pre-built solutions?
Yes. Segment supports working with trusted partners and offers pre-built integrations, so you can integrate your CDP or connect data using ready-made options.