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Recurly

Automate subscription billing and revenue recognition effortlessly.

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What is Recurly?

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Recurly is a subscription management platform for subscription businesses, including app and web subscriptions. With Recurly app management, you can sync customer, subscription, and payment data from Apple App Store and Google Play into Recurly to create a single source of truth. You also get cross-platform analytics and can automate cross-platform workflows and revenue recognition processes.

What is Recurly app management used for?

Recurly app management helps you centralize customer, subscription, and payment data from Apple App Store and Google Play in the Recurly platform, so you have one source of truth. It unifies app store and web subscription metrics in Recurly to support analytics, entitlement, and cross-platform operational workflows.

How does Recurly app management sync app store and web subscription data?

You connect the app stores to Recurly so it can standardize and automate subscription metrics like subscriber, subscription, and payment data. The connector supports initial historical data via upload and net-new subscriptions with near real-time, one-way data sync.

Is Recurly app management designed for easy setup?

Recurly app management uses simple configuration with several required fields to connect app stores to Recurly, and it includes an intuitive workflow for unmatched subscriptions. It also supports automated matching once product names are created, helping you reduce manual work.

What cross-platform insights and dashboards does Recurly provide?

Recurly provides cross-platform analytics that let you compare and analyze subscription performance, revenue, retention, and growth across app stores and web. Prebuilt dashboards and reports include views such as total subscriptions and growth, revenue by product, billings by account, and subscriber retention by cohort.

How does Recurly support entitlements and revenue recognition across platforms?

For cross-platform entitlement, you can build and bundle granular features to determine customer access rights using a consolidated UI (often unlocked through app store subscription purchases), with entitlement checks requiring APIs. For cross-platform revenue recognition, you can automate ASC-606 and IFRS-15 compliance across web and app stores with Recurly revenue recognition, or export the cross-platform data to an external tool.

What is the cost model for app management?

Recurly app management has a fixed annual platform fee plus a variable usage fee based on gross app store revenue.

Last updated
Jun 24, 2026
Date listed
Apr 13, 2026