Qualtrics
Experience management platform for building surveys, analytics, and insights to drive actions across customer, employee, and research programs.
What is Qualtrics?
Try QualtricsQualtrics is an experience management (XM) platform that turns human insights into trusted outcomes. Its XM Data & AI combines experience data with human context to help organizations make smarter decisions in the moments that matter—so they can act faster and continuously improve experiences. Qualtrics is used by enterprises, governments, and healthcare for sensitive experience programs and decision support.
What does Qualtrics do?
Qualtrics helps you manage and improve customer, employee, and other experiences by turning experience data and human context into decision-ready intelligence. The platform is designed to help you understand what people expect, close the “experience gap,” and take actions that drive trusted outcomes.
How does XM Data & AI help with decision-making?
XM Data & AI combines experience data from 25 years with deeper human context to explain what matters to people and why. It’s built to support simulation for pressure-testing decisions, prediction to identify people heading toward important outcomes, and taking trusted actions before problems become irreversible.
Does Qualtrics support faster research and validation of ideas?
Yes. Qualtrics positions accelerated research to help validate hypotheses in days rather than quarters by turning disconnected data into predictive insights you can use to make confident product and business decisions.
What does “intelligent automation” mean in Qualtrics?
Qualtrics describes intelligent automation as recommendations and responses that work with connected employees and trusted expertise. The goal is to turn insights into measurable actions at scale across the moments that matter.
Is Qualtrics designed for teams that need to share insights and act quickly?
Qualtrics emphasizes quick, scalable analysis and the ability to share insights to make fast decisions. It also highlights turning feedback and human signals into intelligent action across channels, so teams can act sooner rather than reacting after outcomes are already missed.
How does Qualtrics address security and trust?
Qualtrics states that it tests its security against the toughest standards and measures trust by the company and confidence it keeps. It notes that global enterprises, healthcare systems, and governments rely on Qualtrics for sensitive experience programs.