Plausible
Simple, privacy-first web analytics dashboard
What is Plausible?
Try PlausiblePlausible is a lightweight, privacy-first web analytics dashboard designed to help you understand website traffic and conversions without cookie banner friction. It tracks overall trends and on-site behavior while avoiding cookies and persistent identifiers. You can use it for day-to-day reporting, goal and funnel measurement, and sharing dashboards with your team.
What does Plausible do for my website, and does it avoid cookies?
Plausible gives you a clear view of how visitors engage with your site and whether they complete key actions like goals and conversions. It’s privacy focused and built to avoid cookies and persistent identifiers, so you can analyze performance without the usual cookie banner experience.
Is Plausible easy to set up for non-technical teams?
Plausible is built to be straightforward, with a lightweight script and features aimed at keeping analytics simple. It includes ready-to-use capabilities like scroll depth and lets you set up what matters (for example, goals) so you can move from installation to insights without heavy analytics complexity.
Can I analyze traffic coming from AI assistants and see what they do on my site?
Yes. Plausible offers AI traffic analytics so you can track and analyze real visits from AI assistants such as ChatGPT, Claude, Perplexity, Gemini, and others, including which pages get clicks, how they engage, and whether they complete business goals like signing up or purchasing.
How can I measure conversions, funnels, and user journeys in Plausible?
You can define goals and track conversions, then use funnels and user journeys to understand drop-off across steps and the paths visitors take through your site. Plausible also supports related tracking like revenue tracking and scroll depth to connect engagement with outcomes.
What can I do to segment and filter my analytics for specific questions?
Plausible lets you segment your audience by things like source, page, location, and device, and you can combine filters. You can also save useful segments so you can quickly revisit the same views when answering recurring questions.
Does Plausible support real-time monitoring and sharing reports with others?
Yes. Plausible includes real-time web analytics to show what’s happening on your site right now, including where traffic is coming from, which pages are being viewed, and which goals are being met. It also supports email reports and shared dashboards so others can review results.