Plausible
Simple, privacy-first web analytics dashboard
What is Plausible?
Try PlausiblePlausible is a lightweight, privacy-friendly web analytics dashboard and a simpler alternative to Google Analytics. It’s designed to give you clear, at-a-glance insights without complex setup, training, or cookie banners. Powered by EU-hosted infrastructure, it tracks anonymously with no cookies, so you can understand traffic and conversions while respecting visitor privacy.
What does Plausible do for website owners?
Plausible helps you understand how people find and interact with your site through a single-page analytics dashboard. You can track key actions, monitor conversions, measure campaign performance with UTM parameters, and see live traffic updates every 30 seconds.
Is Plausible easy to set up and use if you’re not an analytics expert?
Yes—Plausible is built to be simple and quick to adopt. There’s no need for cookie banners, tag managers, or prior analytics experience, and features like scroll depth tracking and codeless goals help you get started without writing code.
How does Plausible handle privacy and cookies?
Plausible does not use cookies and does not collect personal data. Measurement is anonymous, with no persistent identifiers or cross-site/cross-device tracking, and your visitor data is processed on servers owned and operated by European companies that keep data within the EU.
Can Plausible track AI tool traffic and bot activity?
Plausible can show you traffic coming from AI tools such as ChatGPT, Perplexity, and Claude, so you can identify pages that attract AI visitors and the conversions they complete. It also includes built-in bot filtering to exclude bots, referrer spam, and data center traffic.
What can you track without writing code, like goals or revenue?
You can turn any page into a goal, and Plausible automatically tracks actions like file downloads, form completions, and external link clicks. It also supports custom events and revenue tracking, including ecommerce revenue attribution, plus conversion funnels to see where visitors drop off.
Does Plausible integrate with SEO and reporting tools?
Yes. You can connect Google Search Console to view search queries and organic performance directly in Plausible, and you can import Google Analytics stats if you’re switching. For reporting, Plausible also offers a Looker Studio connector and can provide an embeddable, sharable view of your dashboards.