Plausible
Simple, privacy-first web analytics dashboard
What is Plausible?
Try PlausiblePlausible is EU-hosted web analytics built for teams that want clear traffic and usage insights without cookie-based tracking. Plausible processes and stores visitor data exclusively in the EU, and it’s designed to track overall trends rather than individual visitors. The result is a simpler, privacy-first analytics setup aimed at reducing consent and GDPR procurement friction.
What does Plausible do for web analytics, and what makes it privacy-first?
Plausible provides a web analytics dashboard focused on overall trends in website traffic. It does not use cookies or persistent identifiers, and it does not collect or store personal or identifiable data, helping you avoid gaps and friction that often come with cookie-based consent and tracking tools.
Is Plausible really hosted in the EU, and does data ever leave Europe?
Yes. Plausible is incorporated in Estonia, and all visitor data it collects is processed and stored exclusively on EU-owned and EU-operated infrastructure. The site states that no visitor data is transferred to the United States or any other country outside the EU.
Do I need a cookie consent banner to use Plausible?
No cookie consent banner is required according to Plausible’s privacy approach, because it does not collect personal data and does not use cookies or generate persistent identifiers.
How does Plausible handle analytics without cookies or persistent identifiers?
Plausible is designed to track overall trends without using cookies or device-persistent identifiers. It also avoids storing personal or identifiable data, so analytics can run without collecting information intended to identify individuals.
How does Plausible support compliance reviews and procurement paperwork?
Plausible provides documents such as a data policy, a privacy policy, a Data Processing Agreement (DPA) when needed, an independent GDPR legal assessment, and a list of subprocessors for organizations that require formal compliance review.
Can I try Plausible before committing, and is there a free trial?
Yes. You can try Plausible free for 30 days without a credit card, and you can run it in parallel with your existing tool to compare numbers.