GoHighLevel
Business operating system for building funnels, CRM, automation, and AI-driven lead capture to book, sell, and retain customers.
What is GoHighLevel?
Try GoHighLevelGoHighLevel is an AI-powered business operating system built to help you capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers. It brings together tools like CRM, voice AI, forms and landing pages, chat, and call tracking to reduce friction across your full sales and marketing lifecycle. The platform is positioned as an all-in-one solution for operators and marketers, with automation built in and AI as the foundation.
What does GoHighLevel do for businesses?
GoHighLevel helps you attract the right people, convert interest into leads, and keep your pipeline full, all the way through closing customers and driving repeat business. It combines a CRM with AI-powered tools such as voice AI, conversation/chat, forms and landing pages, and call tracking to manage lead capture, nurturing, and follow-up.
Is GoHighLevel a no-code platform for setting up automations and workflows?
GoHighLevel is built as an all-in-one system designed to be set up once and then run, with automation included as a core capability. The platform is presented as giving business owners the tools and systems to operate and scale, which supports building marketing and sales processes without starting from scratch each time.
What marketing and lead-capture tools are included in GoHighLevel?
GoHighLevel includes tools such as CRM, forms/surveys/quizzes, websites, funnels, and landing pages, webinar funnels, a chat widget/conversation AI, inbound SMS and social DMs, missed call text-back, AI business card scanning, QR codes, a prospecting tool, and an ad manager for Google/FB/Insta ads.
How does GoHighLevel handle lead follow-up and conversation?
The platform includes conversation AI through a chat widget, plus voice AI and call-related capabilities like call tracking and missed call text-back. It also supports automated follow-up and lead nurturing as part of its overall system for moving leads from interest to bookings and sales.
Does GoHighLevel offer different plans for agencies and solo users?
Yes. GoHighLevel lists a Starter plan at $97/month for freelancers and solo marketers, an Unlimited plan at $297/month for agencies or growing businesses, and a Founder plan at $497/month for founders, agencies, consultants, and service providers looking to scale.
What capabilities come with the Starter, Unlimited, and Founder plans?
The Starter plan includes 3 sub-accounts, unlimited contacts and users, 24/7 support, and all core features. The Unlimited plan includes everything in Starter plus unlimited sub-accounts, user/agent reporting, and “Rebill Phone & Email (no markup).” The Founder plan includes everything in Unlimited plus an exclusive Founder feature set, rebilling with markup, and Founder’s Club and HL Partner Network access.