Fullstory
Behavioral data platform that automatically captures digital user interactions for product analytics and activation.
What is Fullstory?
Try FullstoryFullstory is a behavioral data platform that automatically captures and organizes digital user interactions to help technology leaders make better, more informed decisions. It uses patented autocapture to create a complete, structured dataset of user behavior, turning every digital visit into actionable insights without manual event tagging. With AI-powered analysis and activation options, teams can investigate faster, optimize experiences, and drive real-time improvements.
What does Fullstory do for your digital product or website?
Fullstory captures and structures user behavior as people move through your mobile and web experiences, so you can see what’s happening and use those insights to optimize experiences and improve satisfaction. It supports analysis and activation workflows that are based on the complete behavioral dataset rather than manually tagged events.
Does Fullstory require manual event tracking or tagging?
No. Fullstory’s patented autocapture technology automatically creates a complete, structured dataset of user interactions, which is designed to eliminate the need for manual event tracking.
How does StoryAI help when you have too much behavioral data?
StoryAI is integrated within Fullstory Analytics and proactively analyzes your behavioral dataset to surface critical insights, predict user behavior, and identify revenue-generating opportunities. It’s intended to shift analytics from a reactive, query-based workflow to a more proactive, insight-driven process.
What kinds of insights can you get from Fullstory Analytics?
Fullstory Analytics is designed to assess customer mobile and web experiences and surface insights that support experience optimization, improved satisfaction, and increased revenue. Depending on your workflow, you can also use capabilities like session replay, heatmaps, conversion funnels, customer journey mapping, user segments and cohorts, and performance dashboards.
Can Fullstory send behavioral data to other tools in real time?
Yes. Fullstory Anywhere includes Anywhere: Warehouse for exporting your behavioral dataset into your existing data warehouse or cloud storage, and Anywhere: Activation for streaming live behavioral signals to other applications for real-time personalization. Anywhere: Activation is positioned as a Journey Agent that combines event streams, real-time triggers, and AI-powered session summaries.
Is Fullstory useful for teams beyond product and analytics?
Yes. Fullstory also offers Workforce for visibility into how employees interact with internal software, helping identify workflow inefficiencies and sources of frustration to improve productivity and reduce wasted software spend. Fullstory Anywhere is also built to help technical solution owners and partners define and use behavioral signals across their tech stack.