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Crisp

All-in-one AI customer support and messaging platform

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What is Crisp?

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Crisp is an AI-first, all-in-one customer support and messaging suite built around an AI support agent called Hugo. It combines a customer-facing AI experience with tools to help support teams answer faster, reduce repetitive work, and automate parts of the conversation. Crisp also emphasizes quality controls for AI responses and an approachable workflow setup experience.

What is Crisp used for in customer support?

Crisp is used to run AI-first customer support conversations in one place. It includes Hugo, your AI support agent, plus tools that help your team collaborate and resolve conversations faster while automating repetitive interactions.

How does Hugo learn my company’s help content and prior conversations?

Hugo can be trained using multiple content sources, including help articles, website content, past conversations, and imported files. Crisp also reindexes help articles after updates and supports defining how the bot should behave and respond in your brand tone.

Can I build AI support workflows without writing code?

Yes. Crisp’s conversational experiences are set up using drag-and-drop workflows, with an AI setup process that follows clear steps like training, creating workflows, testing and deploying, and then validating and measuring results.

What’s the difference between Hugo and Crisp’s internal co-pilot?

Hugo is the customer-facing AI support agent that handles end-user conversations. The internal co-pilot is designed to support your team during ongoing conversations by helping agents with suggested answers and relevant context.

How does Crisp help prevent wrong or low-confidence AI answers?

Crisp includes safeguards like a confidence level setting in its MagicReply bot block to help reduce the risk of incorrect outputs. If the AI can’t find a strong answer, it’s designed to indicate that and let your team follow up.

Does Crisp offer a free trial, and do I need a credit card?

Crisp offers a 14-day free trial with all Crisp features, and it states that you don’t need a credit card to start.

Last updated
Jul 22, 2026
Date listed
Apr 13, 2026