Contentful
A digital experience platform for building and managing personalized content and intelligent experiences.
What is Contentful?
Try ContentfulContentful is a digital experience platform built to help teams create, manage, and deliver intelligent, personalized experiences from a single source of content. It combines a composable, modular content approach with native AI and built-in content insights to speed up workflows and support experimentation. Contentful also emphasizes no-code options so marketers can tailor experiences without relying on developers.
What does Contentful do for teams building digital experiences?
Contentful helps you create, manage, and deliver content across channels in one place, then personalize and optimize it using insights and AI. With a composable architecture, updates to content components can flow everywhere they’re used, supporting consistent, on-brand experiences at scale.
How does Contentful use AI to help with content workflows?
Contentful’s native AI is designed to accelerate workflows while helping maintain content quality, including AI-driven automations and AI suggestions for personalization and experimentation. It also supports contextual AI to generate, translate, and personalize content within brand guidelines in the same interface.
Is Contentful suitable for no-code personalization by marketers?
Yes. Contentful highlights no-code tools for personalization, allowing marketers to set up rules for audience segments without complex coding, and to tweak and test experiences in real time. The platform is positioned to reduce the need for developer assistance for personalization and campaign iteration.
Can teams personalize content for different audiences, brands, or regions?
Contentful is built for highly personalized experiences, including multi-brand and multi-region use cases. It supports orchestrating consistent experiences across websites, apps, email, and more, while letting teams tailor content for different customer segments and personas.
What tools does Contentful provide to measure and improve content performance?
Contentful includes content insights that help you analyze content performance on-the-fly and measure results at the component level. This is meant to help teams fine-tune specific components and continuously improve performance without slowing down their workflow.
How can I extend Contentful and connect it with my stack?
Contentful offers an ecosystem with apps and integrations, with a focus on extending the platform for ecommerce, AI, and other capabilities. For customized solutions or expert support, Contentful also points to professional services and partners.