Clay
GTM orchestration platform for building data enrichment, agentic workflows, and automated outreach plays.
What is Clay?
Try ClayClay is a revenue-focused GTM orchestration platform that helps teams turn data into automated, agentic workflows and launch GTM plays. It supports building systems for inbound and outbound lead enrichment, scoring, routing, and personalized outreach, with agents that can research and personalize based on account context. Clay also connects to common GTM tooling to trigger actions across email, ads, and sales workflows.
What does Clay do for GTM teams?
Clay helps GTM teams build systems that get data into place, enrich and score leads, and then run automated workflows that trigger the right next action. It’s positioned as an orchestration layer for GTM, turning account and intent context into processes like routing demo requests, prioritizing prospects, and personalizing outreach.
How does Clay help automate inbound lead enrichment and routing?
Clay can enrich, score, and route qualified inbound leads in minutes. The platform supports workflows such as capturing demo requests, enriching lead records, generating scored tiers, and drafting or preparing communications and routing actions to the appropriate rep.
Can Clay run automated outbound personalization using intent signals?
Yes. Clay supports automated outbound workflows that personalize outreach using live intent and engagement signals, including creating targeted lists (for example by title and relevance to a promotion or hiring signal) and using enriched account data to tailor messaging.
What kinds of lead scoring and prioritization does Clay support?
Clay is designed to prioritize the highest-converting leads using real-time intent and engagement signals. It includes lead scoring workflows that categorize accounts into tiers and use signals such as PLG usage and sales roles to determine scoring logic.
Is Clay a no-code tool, and how do teams build GTM plays?
Clay is built for teams to build, visualize, and reuse GTM plays. It supports building on a visual canvas using clicks, and teams can also use code or chat to create workflows while collaborating and troubleshooting across runs.
How does Clay connect to existing GTM tools for actions like email and ads?
Clay can launch GTM plays by triggering emails, ads, and other actions through integrations with existing GTM tools. It’s also described as supporting automations that help write 1:1 messaging programmatically and launch new tests in days by using enriched account context.