AnyTrack
No-code ad tracking platform for accurate multi-channel attribution.
What is AnyTrack?
Try AnyTrackAnyTrack is a first-party data tracking and attribution platform built for a cookie-free browser world. It collects first-party click IDs and customer events server-side, resolves identity across sessions and devices, and routes enriched conversion signals to Facebook, Google, and TikTok via their Conversion APIs so their AI can optimize on real buyers. It’s designed to help preserve attribution through redirects, cross-domain hops, and iOS/Safari limitations.
What does AnyTrack do for first-party ad tracking and multi-channel attribution?
AnyTrack collects first-party data on your own domain (like click IDs, UTMs, and customer events), resolves identity server-side across sessions and devices, and delivers enriched conversions to ad platforms via their Conversion APIs. That helps keep attribution intact even when browsers block or limit tracking, so your campaigns optimize from signals tied to real buyer behavior.
How does AnyTrack collect and use first-party data instead of third-party cookies?
AnyTrack collects click IDs and customer events directly on your domain, with consent and without relying on third-party cookies or broker dependencies. It then resolves identity server-side across sessions and devices, enriches the data, and feeds it to connected ad platforms so you’re sending advertisers a more complete first-party signal layer.
Is AnyTrack suitable for no-code teams, and how easy is it to set up?
AnyTrack is built to be largely automatic from a marketer’s perspective, with setup focused on adding your tracking tags and configuring what you want to collect and route rather than building custom tracking logic. For cross-domain journeys, you primarily configure cross-domain settings so attribution remains consistent across your owned domains.
How does AnyTrack help with iOS/Safari and browser limits on attribution?
AnyTrack uses server-side collection and identity resolution to restore attribution when Safari and other privacy-restricted browsers limit storage. Because conversions are delivered through Conversion API workflows, your campaigns can still receive signals even when traditional pixel-based tracking is disrupted.
Can AnyTrack keep attribution working across affiliates, redirects, and multi-domain funnels?
Yes. For affiliates and other redirect-heavy journeys, AnyTrack’s first-party click IDs are designed to survive redirects and domain hops so conversions are credited to the right traffic source. For owned multi-domain funnels, it helps keep sessions continuous so conversions attribute back to the original ad click.
Which ad platforms does AnyTrack deliver conversion signals to?
AnyTrack routes conversions to connected ad platforms using Conversion API methods, including Facebook (CAPI), Google (Conversion API/EC), and TikTok (Events API). The goal is to normalize and feed enriched first-party conversion data to platforms like these in real time for optimization.