AnyTrack
No-code ad tracking platform for accurate multi-channel attribution.
What is AnyTrack?
Try AnyTrackAnyTrack helps you replace platform-reported ROAS with a single, defensible ROAS tied to real revenue. It connects ad spend from Facebook, Google, and TikTok to server-side, first-party conversions from Shopify, your CRM, and affiliate networks, then routes that revenue back to ad platforms via Conversion API so optimization uses outcomes—not pixel proxies. You get one closed-loop view of real-time ROAS and related pipeline or commission metrics across channels.
What does AnyTrack do, and why does it give you “true” ROAS?
AnyTrack ties Facebook, Google, and TikTok ad spend to actual revenue from your Shopify, CRM, and affiliate networks, so reporting is based on the same revenue your business records. Instead of using each platform’s biased attribution and pixel-based ROAS, it computes ROAS from real spend and server-side revenue and provides one consistent number across platforms.
How does AnyTrack handle multi-channel attribution across Meta, Google, and TikTok?
It pulls ad spend from Facebook, Google, and TikTok, then tracks conversions server-side from your revenue sources to avoid double counting and platform-specific biases. The result is a single attribution view that aligns with finance, not the often-inflated ROAS each platform reports on its own terms.
Is AnyTrack real-time enough to act on campaign performance quickly?
Yes. AnyTrack updates ad spend and revenue in seconds so you can spot campaigns going negative before the next morning, rather than waiting until later reporting cycles.
How does AnyTrack feed data back to ad platforms for optimization?
After tying conversions to real revenue, AnyTrack routes that revenue data back to connected platforms using their Conversion API. The goal is to let each platform’s AI optimize for sales and outcomes rather than for proxies created by pixel-based attribution.
What business models can AnyTrack support for ROAS tracking?
AnyTrack tailors ROAS tracking for eCommerce (by product, campaign, and customer segment), affiliates (ad spend tied to commissions like ClickBank, CJ, ShareASale, and Impact), and lead generation (from lead capture through CRM to closed deals). It also supports info business LTV measurement across sales and renewals, and agency reporting with defensible ROAS per client account.
Is AnyTrack setup no-code, and how beginner-friendly is it?
AnyTrack is designed to be “almost totally automatic” for setup, with streamlined configuration that focuses on adding tracking tags and ensuring your data routes correctly. For cross-domain journeys, you mainly configure cross-domain settings to keep attribution consistent across your owned domains.