AnyTrack
No-code ad tracking platform for accurate multi-channel attribution.
What is AnyTrack?
Try AnyTrackAnyTrack is a no-code conversion tracking and attribution platform that captures conversions server-side, enriches them with first-party customer data, and routes the same event to major ad platforms in real time. It helps recover conversions that browser-only pixels miss due to ad blockers, cookie restrictions, and attribution loss—so your ad platforms’ AI optimizes on the revenue signals that actually drive sales. AnyTrack supports end-to-end tracking from sources like Shopify, your CRM, and affiliate networks, not just what a browser fires.
What problem does AnyTrack solve for ad tracking and attribution?
Browser-only tracking can miss a meaningful share of sales because ad blockers, iOS privacy limits, Safari cookie restrictions, and dropped click IDs prevent pixels from firing or matching correctly. AnyTrack captures conversions server-side, enriches them with first-party customer data, and sends them to connected ad platforms so every platform can optimize based on the conversions they would otherwise never see.
How does AnyTrack set up for no-code users?
AnyTrack is designed to be largely automatic to get started, with one-click connections to supported ad platforms so you can begin sending conversion events without a tag manager, API keys, or engineering work. You capture conversions from your backend or commerce systems, enrich them automatically, and then deliver them to your ad destinations.
Which ad platforms and delivery methods does AnyTrack use?
AnyTrack routes the enriched conversion to Facebook, Google, TikTok, and Microsoft using their native APIs via Conversion API delivery. This server-side approach is built to keep attribution accurate in privacy-restricted browsers.
What does AnyTrack do to improve match quality for ad optimization?
For every conversion, AnyTrack attaches customer identifiers along with transaction values and product data automatically, then delivers the same enriched event to each connected ad platform. With cleaner inputs and higher signal quality, ad platforms’ machine learning can optimize more effectively toward real buyers.
Can AnyTrack track more than just a single purchase event?
Yes—AnyTrack supports multi-step events so you can track leads, purchases, upsells, and recurring revenue as separate goals. It also supports server-side capture from backend systems and offline conversion use cases, so you can tie closed outcomes back to the campaigns that started them.
How quickly are conversions delivered to ad platforms?
AnyTrack delivers conversions within seconds, fast enough to influence same-day bidding while your audiences are still warm. It routes the same enriched conversion event in real time to the platforms you connect.