Amplitude
Digital analytics platform for building dashboards, cohorts, and experimentation using behavioral data and AI.
What is Amplitude?
Try AmplitudeAmplitude is an AI-native digital analytics platform that helps teams turn behavioral data into product, growth, and business outcomes. It brings together analytics, experimentation, session replay, customer data, and AI agents in one connected platform. You can analyze product usage, build dashboards and cohorts, and automate analytics with APIs and Amplitude MCP for AI clients.
What does Amplitude do?
Amplitude helps you instrument your app and then analyze user behavior with product analytics like funnels, retention, and journeys, plus experimentation and session replay. Teams can also manage customer data and use Amplitude’s AI agents to monitor metrics, investigate anomalies, and recommend or execute next-best actions based on the data.
Is Amplitude no-code or developer-friendly for setup?
Amplitude is designed for both. If you want the fastest path, you can use web experimentation for no-code visual A/B testing. For instrumentation and deeper integration, the platform supports SDK-based setup and an “AI agents” approach for configuring Amplitude in web/JS apps using the provided browser package and recommended settings.
How do I connect AI tools to Amplitude with Amplitude MCP?
You can connect an MCP-compatible client to Amplitude MCP by authenticating with OAuth 2.0, selecting the intended project, and using the matching analytics or experiment tool with the user’s date range and filters. For EU projects, use the EU MCP endpoint, and for chart/dashboard/cohort work you can call the authenticated Amplitude MCP tools within the user’s permissions and scope.
How do I instrument events and verify my first event is working?
Amplitude’s onboarding workflow is to instrument your application and verify the first event. The docs reference fetching install.md and following the maintained setup skill for your application’s stack, project, and data region, then confirming events arrive using the Amplitude Debugger.
What AI capabilities are included in Amplitude?
Amplitude includes AI agents that monitor metrics, investigate anomalies, and recommend or execute actions like experiments, campaigns, and content changes on Amplitude data. It also offers AI assistant experiences and AI feedback for clustering customer feedback into prioritized themes, plus AI visibility to compare your brand’s presence in AI search.
What is the free plan and how is usage measured?
Amplitude’s free plan costs $0 with no credit card and no time limit. It includes 2 million events per month and 10,000 monthly session replays, and it supports unlimited feature flags, AI Agents, and MCP; importantly, usage is measured by event volume rather than monthly tracked users (MTUs).