Unbounce
Create, test, and optimize high-converting landing pages easily
What is Unbounce?
Try UnbounceUnbounce helps you create and optimize landing pages that convert, with tools for running tests and improving performance over time. Smart Traffic adds AI-powered conversion optimization that routes each visitor to the landing page variant most likely to convert based on their attributes. It’s designed to make landing page experimentation and personalization faster, even when you’re not deeply experienced with optimization.
What does Unbounce Smart Traffic do?
Smart Traffic uses AI to automatically route visitors to the landing page variant that’s proven to convert customers with similar attributes. After you’ve created multiple variants, it identifies which version performs best for different types of visitors and starts routing traffic accordingly.
How does Smart Traffic personalize results across multiple landing page variants?
Once you’ve discovered what resonates with your audience using tools like A/B testing, you can personalize your campaign by sending each visitor to the best page variant. Smart Traffic works with unlimited variants and analyzes performance by visitor attributes such as device, location, and browser.
How quickly does Smart Traffic start routing visitors to a better-converting page?
The Smart Traffic AI routing begins after as few as 50 visits, using the data it collects to determine which variant a visitor is most likely to convert on. As more visits come in, it continues optimizing the routing to the best-performing variant for different visitor types.
Is Smart Traffic easy to set up for busy marketers?
Smart Traffic is designed to be turned on quickly—you click a button to start AI optimization. The workflow is also built around A/B testing and audience insights so you can keep iterating without needing deep optimization experience.
What is Unbounce’s MCP server, and how can it help with landing page optimization?
Unbounce’s MCP works with AI platforms like Claude and ChatGPT to help you improve landing page performance. You can prompt to run A/B tests, deploy winning variants, turn on Smart Traffic, and generate reports to surface the data you need for ongoing optimization.
Is there a free trial for Smart Traffic?
Smart Traffic is free for 14 days, letting you see how the AI conversion optimization performs before committing.