Unbounce
Create, test, and optimize high-converting landing pages easily
What is Unbounce?
Try UnbounceUnbounce is a landing page platform built for marketers and agencies to help you launch faster and convert more. Use a drag-and-drop builder, no-code A/B testing, and AI optimization to build multiple variants and improve performance over time. Smart Traffic automatically routes visitors to the landing page version most likely to convert based on their attributes, and you can manage it from AI assistants via Unbounce’s MCP.
What is Unbounce and what problem does it solve for marketers?
Unbounce helps marketers create, launch, and optimize high-converting landing pages in one platform. It combines no-code page building, A/B testing, and AI optimization so you can test what works and continually improve conversions without adding more budget or team size.
Can I build landing pages without coding in Unbounce?
Yes. Unbounce’s drag-and-drop editor and conversion-optimized templates let you build landing pages, popups, and sticky bars without writing code, and you can create page variants quickly using no-code tools.
How does no-code A/B testing work in Unbounce?
You can create landing page variants without developers, launch A/B tests in the same platform, and then use real-time analytics to see how each version performs. Performance is broken down by visitor attributes like device and location to help you understand what drives conversions.
How does Unbounce Smart Traffic decide which landing page variant to show?
Smart Traffic uses AI to route each visitor to the landing page variant most likely to convert, based on visitor attributes. After you’ve created multiple variants, it identifies which version performs best for different types of visitors and adapts the routing as more interactions happen.
How quickly can Smart Traffic start optimizing after I turn it on?
Smart Traffic routing can begin after as few as 50 visits, using the data it collects to determine which variant a visitor is most likely to convert on. As more data comes in, it continues optimizing for different visitor types.
What does Unbounce’s MCP do with AI assistants like Claude or ChatGPT?
Unbounce’s MCP helps you build and manage landing pages with AI assistants, including running A/B tests, deploying winning variants, turning on Smart Traffic, and generating performance reports. You can prompt the assistant to take actions and surface the results you need for ongoing optimization.