Unbounce
Create, test, and optimize high-converting landing pages easily
What is Unbounce?
Try UnbounceUnbounce helps you create, launch, and optimize landing pages, popups, and sticky bars in one place. Build pages without code, run no-code A/B tests, and use reporting plus AI features to improve conversions over time. It’s designed for marketers who want faster iteration without needing designers or developers.
What can you build and optimize with Unbounce?
You can build landing pages for desktop and mobile, add popups and sticky bars, and run experiments to optimize conversion performance for your campaigns. Unbounce also includes features for lead capture such as multi-step forms, form confirmations, and content gating.
Is Unbounce no-code, and can marketers launch A/B tests without developers?
Yes. Unbounce’s drag-and-drop builder is designed for marketers with no design or development skills required, and its A/B testing tool is built for marketers so you can own experiments from start to finish.
How do you test variations and decide on a winning landing page?
You can run one-click A/B testing for landing pages, popups, and sticky bars and use manual traffic allocation to split visitors across variants. The reporting dashboard provides real-time reporting with confidence intervals to help you identify the winning version.
How does Smart Traffic use AI to improve conversions?
With Smart Traffic, Unbounce uses AI to route visitors to the page variant they’re most likely to convert on, based on attributes like location, timezone, device type, browser, and OS. It also includes conversion mapping and audience insights to spot patterns and opportunities.
What integrations are available for tracking and sending leads?
You can connect Google Analytics through the Script Manager and use Zapier to send leads and data to 1,000+ apps. Unbounce also supports webhooks for custom server integrations and direct lead integrations with CRMs and marketing automation tools.
How does Unbounce handle security and data privacy?
Unbounce includes automatic SSL encryption, two-factor authentication, and IP filters to keep reporting data clean. It also uses privacy by design, supports compliance with GDPR, CCPA/CPRA, CASL, and PCI-DSS, and provides network protection through Cloudflare.