Twilio
No-code APIs for SMS, voice, email, and customer engagement
What is Twilio?
Try TwilioTwilio helps teams build customer experiences using reliable communications APIs, real-time customer data, and AI. With it, you can create multichannel messaging and engagement such as alerts, appointment reminders, lead alerts, mass texting, marketing campaigns, and support experiences. Twilio is also used for customer data management like enriching profiles, building targeted audiences, and activating customer data.
What is Twilio, and what problem does it solve for customer engagement?
Twilio is a platform for building customer engagement experiences using communications APIs, customer data, and AI. It’s designed to help you deliver reliable, cross-channel interactions such as SMS, MMS, WhatsApp, email, and voice, including use cases like alerts and notifications, appointment reminders, marketing promotions, and support with AI self-service and assistance.
Is Twilio a no-code platform, or is it mainly API-driven?
Twilio is primarily API-driven for communications and customer engagement, but it also includes Studio, a visual workflow builder on Twilio’s serverless architecture, so you can build workflows with a more visual approach as well.
Which customer engagement channels and campaign types can Twilio support?
Twilio supports engagement across channels customers prefer, including SMS, MMS, WhatsApp, email, and voice. Common solutions highlighted include SMS marketing, customer acquisition, cross-sell and upsell, customer surveys, and campaigns for retention.
How does Twilio use customer data for personalization and targeted messaging?
Twilio supports customer data management so you can enrich customer profiles, build targeted audiences, and activate customer data. This enables single customer view and customer insights that help optimize marketing and engagement, including audience segmentation and activation.
What can Twilio’s AI help you do in support and customer experiences?
Twilio supports AI use cases for customer support, including AI self-service and AI assistance, plus cross-channel engagement. It’s positioned to help teams improve AI agent productivity and deliver more helpful experiences like IVR and contact center support.
Does Twilio include security and identity features?
Yes. Twilio includes user verification and identity capabilities such as mobile identity signals and multifactor user authentication to enhance security, along with fraud prevention.