Twilio
No-code APIs for SMS, voice, email, and customer engagement
What is Twilio?
Try TwilioTwilio helps teams build customer engagement and messaging experiences using communications capabilities like SMS, voice, email, and WhatsApp. It also includes tools for verification, deliverability, and visibility into messaging and voice performance. In addition, Twilio offers customer data and orchestration options to help you collect and activate unified customer data for personalized journeys.
What is Twilio used for in customer engagement?
Twilio is used to build customer engagement experiences across channels by combining communications capabilities with personalization support. You can use it for SMS, WhatsApp, voice, and email, and pair messaging with contextual customer data to help deliver more relevant experiences at scale.
Is Twilio a good fit if you want a low-code or no-code workflow?
Twilio is built around API-based communications and engagement, so it’s typically used by engineering teams to implement messaging and customer engagement. If you want to reduce how much you build from scratch, Twilio also offers prebuilt platforms you can deploy and customize.
Can Twilio be used for both SMS and WhatsApp messaging?
Yes. Twilio supports building messaging solutions for SMS and WhatsApp, and it provides additional capabilities to help you launch and operate messaging experiences using its APIs.
How does Twilio handle verification and identity-related workflows?
Twilio offers verification capabilities, including Twilio Verify as a single API for multichannel verifications. It also provides tools aimed at authentication and identity workflows, such as verification and identity lookup.
What does Twilio offer to monitor message and call performance?
Twilio provides monitoring and troubleshooting tools for engagement performance. For example, Voice Insights focuses on call quality and call performance visibility, and Messaging Insights supports real-time monitoring and troubleshooting with features like Intelligent Alerts.
Does Twilio provide deliverability and anti-spam support?
Twilio includes tools designed to improve deliverability and reduce spam, including Twilio Lookup. Twilio also highlights compliance support for SMS regulations using AI and machine learning to detect potential violations before transmission.