
Referral Factory
Build, automate, and track referral programs easily.

What is Referral Factory?
Try Referral FactoryReferral Factory is referral program software that helps you plan, launch, and run referral campaigns end to end. It includes free tools to estimate how many referrals you could drive, what those referrals could be worth, and the recurring revenue impact for subscription or repeat businesses. When you’re ready, it supports branded referral journeys with reward automation, tracking, qualification, and integrations.
What is Referral Factory used for in a referral program?
Referral Factory helps you launch and manage referral campaigns by creating referral offers, adding branded referral links and embedded experiences on your site, then tracking referrals through qualification and reward handling when outcomes meet your rules.
How can I add a referral link or invite experience to my website?
You can use installable widgets and pop-ups, along with referral links and referral codes, so the experience can work for both logged-out and logged-in visitors. The platform also supports page editors and uploading HTML so you can fit referral placements into your existing pages.
Can I model referral impact before I commit to rewards or setup?
Yes. The free calculators help you estimate referral volume, forecast the revenue upside of a referral program, and model recurring revenue impact for subscription or recurring-service businesses before you decide on budget, rewards, or setup.
How does Referral Factory handle tracking and qualification before issuing rewards?
Referral Factory provides tracking across referral links, referral codes, uploads, API, and integrations, including automated conversion tracking. It also supports fraud alerts and qualification so rewards are tied to qualified outcomes rather than every referral entry.
What kinds of rewards and fraud protections are supported?
Referral Factory supports 200+ reward types, including gift cards in multiple currencies, cash payouts, and custom rewards such as swag, tokens, discounts, and coupons. It also includes fraud alerts like same-IP signups and suspect emails to help prevent issuing rewards for fake referrals.
Is Referral Factory suitable if I don’t want heavy development work?
Referral Factory is designed to help you launch without heavy development work by using its referral program builder, installable widgets and pop-ups, and page editors (including the ability to upload HTML). You can also provision a real branded referral link using the free tool that uses your domain and returns a link backed by Referral Factory.