Referral Factory
Build, automate, and track referral programs easily.
What is Referral Factory?
Try Referral FactoryReferral Factory is referral program software for building, launching, promoting, and managing referral (and partner) growth. It helps you generate branded referral links and journeys, track referrals through qualification and reward status, and issue rewards with automated or approval-based workflows. You can also connect the platform to your existing CRM, payments, and automation stack for end-to-end referral attribution.
What does Referral Factory help you do with referral programs?
You can create branded referral experiences, generate referral links and codes, promote your program with widgets and emails, track referrals through qualification and reward status, and issue rewards automatically or via approval workflows. It’s designed to turn referrals into a managed acquisition channel rather than a one-off campaign.
Can non-developers create branded referral journeys?
Yes. Referral Factory is built for marketing and operations teams to launch branded referral journeys using hosted experiences and advanced builder tools, with options like custom HTML pages and invite flows that match your brand.
How is referral attribution tracked from the first share to rewards?
The platform preserves attribution from referrer to referred customer, then qualifies referrals using payments, CRM stages, APIs, webhooks, or automation. You can also manage fraud prevention and keep reward status aligned in the same workflow so you can track qualified referrals and rewards due.
Which systems can Referral Factory connect to for CRM, payments, and automation?
Referral Factory supports deep integrations with HubSpot, Salesforce, Braze, and Stripe, plus custom-built CRMs, APIs, and webhooks. It’s also designed to fit into a wider stack so referral tracking, qualification, and reward events can flow through your existing tools.
What types of rewards can you offer, and can reward issuance be automated?
You can offer cash rewards, gift cards, Stripe credits, coupons and discounts, points or tokens, and custom rewards. Rewards can be issued manually or automatically, using workflow steps such as referral approval and syncing (for example via Stripe events) before reward issuance.
How should teams choose the best starting point using the industry playbooks?
Start with the closest-fit industry page and then tailor messaging, proof, and rewards to your specific launch. Referral Factory’s industry directory is meant to help you compare where different referral approaches fit your sales motion and customer trust cycle.