Referral Factory
Build, automate, and track referral programs easily.
What is Referral Factory?
Try Referral FactoryReferral Factory is referral marketing software for growing, mid-market, and large teams that want to turn their customer base into an automated growth channel. It helps you build branded referral journeys, capture referrals across online and offline moments, qualify referred leads, and manage rewards through policy-ready workflows. The platform also tracks referral performance end to end and connects referral events to your revenue and business systems.
What does Referral Factory help you do with referral programs?
Referral Factory lets you launch, promote, track, qualify, and reward referral programs without stitching together multiple tools. You can create branded referral pages and portals, share referral links/codes (including QR codes), capture referred leads from different entry points, apply qualification rules, and manage reward issuance based on program outcomes.
Is Referral Factory no-code enough to launch a referral journey?
Yes. You can build branded referral pages and customer experiences, then promote them using website popups, sticky bars, widgets, and embedded portals. It also supports multiple onboarding paths such as upload and CRM sync, so you can activate referrers without custom development.
How does Referral Factory capture both online and offline referrals?
It supports referral links, coupon and promo code attribution, checkout and offline use, and QR codes, along with lead submission forms. You can place branded pages, popups, and embedded experiences across your website to capture referrals at the right moment, then follow referred activity through qualification and reward.
How are referrals qualified and fraud-checked before rewards are issued?
Referral Factory includes qualification rules and lead-stage tracking so referred leads move from new to qualified based on your business rules. It also supports compliance-ready processes like fraud checks and delayed or approval-based rewards, so rewards can be reviewed before customers or advocates are paid.
What can I track and measure in Referral Factory?
You get campaign dashboards and analytics covering reach, participation, conversion, qualified referrals, referral volume, and reward progress. Teams can also view totals and activity to see whether referral activity is moving without digging through separate reports.
Which systems can Referral Factory connect to for automation?
Referral Factory provides CRM sync plus payment, automation, webhook, and API workflows, including Stripe events. It also supports automation tools like Zapier and Make, helping referral activity flow into the systems your team already uses.