Referral Factory
Build, automate, and track referral programs easily.
What is Referral Factory?
Try Referral FactoryReferral Factory is referral program software that helps you turn your existing customer base into a repeatable source of new business. It lets you build branded, no-code referral journeys, capture both online and offline referrals, qualify conversions, and automate rewards. The platform also tracks referral activity end to end and connects your referral events to the systems your team already uses.
What does Referral Factory do for a referral program?
Referral Factory helps you build and run branded referral programs by creating referral journeys, sharing unique referral links and codes, capturing referrals from multiple channels, qualifying conversions, and automating rewards based on your program rules.
Is Referral Factory no-code enough for non-developers to launch?
Yes. You can use a no-code builder to create branded referral journeys, then deploy them with widgets and embeds, pop-ups, and customer-facing experiences that can be placed on your site (including uploadable HTML where your referral experience appears).
How can I capture referrals beyond just a web link?
Referral Factory supports multiple referral capture methods including unique links, referral codes, QR codes, and lead-submission forms. It’s designed for online and offline referral journeys and can follow referrals through qualification, purchase, reward status, and revenue.
How does referral tracking and qualification work?
Referral Factory tracks referrals from the first share through qualification, purchase events, reward status, and revenue. It includes cookieless attribution, CRM stages, fraud alerts, and a workflow that ties rewards to qualified outcomes rather than every referral entry.
What reward types and automation options are supported?
You can automate rewards when referrals reach the milestone that matters to your business, including cash and gift cards, discounts and credits, coupons, two-sided rewards, and custom incentives. Rewards can be manual or automated, with reward workflows tied to events such as approved/referral-ready status and synced Stripe events.
Which tools can Referral Factory connect with?
Referral Factory connects with your CRM, payment, ecommerce, and automation stack so referral events flow into the systems your team already uses. It supports 50+ integrations and provides APIs and webhooks, with core integrations including HubSpot, Salesforce, and Stripe.