Klaviyo
Marketing CRM and AI platform for building email, SMS, WhatsApp, RCS, and push campaigns with customer data.
What is Klaviyo?
Try KlaviyoKlaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and helps automate personalized campaigns across email, SMS, RCS, WhatsApp, and mobile push. It combines AI agents, real-time signals, and a unified data layer to plan and launch campaigns across channels, with measurable results. It also supports customer service and growth on a single platform, using shared customer data for faster resolutions and smarter recommendations.
What does Klaviyo do for marketing and customer relationships?
Klaviyo unifies customer data and automates personalized, revenue-focused campaigns across multiple channels like email, SMS, RCS, WhatsApp, and mobile push. It uses AI agents to spot opportunities in your customer data, plan and launch campaigns you approve, and measure every result. It also connects marketing and service so support teams can resolve issues faster using the same customer context.
Is Klaviyo suitable for no-code users, and how does it help with automation?
Klaviyo is built to automate marketing and customer service using AI agents like Composer and Customer Agent. You review and approve what the AI plans and then it drives one-click execution across channels, while your teams use customer data to personalize experiences in real time. The platform includes tools such as customer hub, helpdesk, email templates, and AI-generated campaign support.
How does Klaviyo’s Composer AI marketing agent work?
Composer analyzes your customer data to identify the best revenue opportunity, then plans and launches personalized campaigns across every channel. You approve every step, and the platform measures results so you can see what’s working. The goal is to turn customer data into automated, measurable growth.
Which customer service features does Klaviyo offer?
Klaviyo includes Customer Agent for 24/7 customer support, pre-trained on your brand and customizable with skills. It also offers Helpdesk, and Klaviyo connects service with marketing so support teams have the data they need for faster resolutions, smarter recommendations, and upsell opportunities. Reviews, customer hub, and other tools support customer interactions across the journey.
What channels can Klaviyo use for campaigns?
Klaviyo supports omnichannel marketing and includes email marketing, SMS marketing, RCS for Business, mobile push, WhatsApp marketing, and social marketing. It also offers reviews and tools like web forms, plus customer-focused experiences that respond to real-time customer actions.
Does Klaviyo support GDPR and data governance?
Klaviyo states it is SOC 2 Type II certified and provides GDPR support, including EU and US data residency. It also positions its platform around unifying customer data in real time through the Klaviyo Data Platform, with controls you can see and adjust for personalization decisions.