
HubSpot
All-in-one CRM for growing businesses with automation tools

What is HubSpot?
Try HubSpotHubSpot is an AI-powered customer platform that unifies marketing, sales, service, content, and data management on a Smart CRM. It includes tools to automate customer workflows, build customer journeys, and support sales and service teams with AI agents and assistants across the customer lifecycle. HubSpot also connects to a marketplace of apps to help you keep your broader tech stack in sync.
What is HubSpot and what problem does it solve?
HubSpot brings marketing, sales, and customer service software together in one AI-powered customer platform built on a Smart CRM. It helps you unify customer data and teams so you can automate key workflows and deliver more personalized experiences across the customer journey.
Does HubSpot offer AI agents and assistants for sales and customer service?
Yes. Breeze provides AI agents and features across the platform, including AI customer agent support for customer service, AI prospecting agents for sales outreach, and AI data agents to research customers and deliver instant answers. HubSpot also includes AI-assisted tools like summarization to speed up reporting and responses.
Is HubSpot easy to adopt if you don’t have an implementation specialist?
HubSpot positions its enterprise customer platform as designed for ease of use, so teams can scale power without sacrificing simplicity. It also emphasizes speed to value, using AI to help automate setup and key processes so teams can launch and see results faster.
How does HubSpot automate workflows across marketing, sales, and service?
HubSpot includes workflow automation to streamline processes across marketing, sales, and service. It also supports AI-powered automation for items like marketing and email work, and it coordinates customer activities in one place so the right work happens across teams.
Can HubSpot help with routing, SLAs, ticketing, and lead scoring?
Yes. HubSpot supports service automation like SLA management and ticketing with a shared inbox, so you can prioritize requests and manage customer support in one place. It also offers lead scoring to identify and prioritize promising leads based on AI-driven engagement signals.
Is HubSpot suitable for regulated health data, and how does it handle sensitive data?
HubSpot supports privacy and security protections for sensitive data to help customers operate in compliance with HIPAA. It also provides security controls such as audit logging and advanced authentication, and it addresses HIPAA-related terms via the Trust Center and Sensitive Data Terms.