
HubSpot
All-in-one CRM for growing businesses with automation tools

What is HubSpot?
Try HubSpotHubSpot is an AI-powered customer platform built around Smart CRM, a single source of customer intelligence shared across your teams. It brings marketing, sales, service, content, revenue, operations, and AI together in one connected system so you can manage customer data, automate workflows, and launch faster. HubSpot also includes Agent Hub, where you can build and manage AI agents that work with your CRM context.
What does HubSpot do for growing businesses?
HubSpot connects your customer information into Smart CRM and brings marketing, sales, service, content, revenue, operations, and AI into one system. It helps you capture and manage contacts, run campaigns, manage deals and support, and coordinate work using a shared view of customers.
How does HubSpot use AI to support sales and marketing workflows?
HubSpot’s AI CRM includes AI-powered scoring, enrichment, and insights to deepen your view of contacts and companies. You can also use AI features like automated lead scoring, AI-optimized email, AI prospecting and guided selling, and AI content tools such as a marketing creative workspace and an AI website/content generator.
Is HubSpot a no-code platform, and how easy is it to set up?
HubSpot is organized into hubs that connect through Smart CRM, so you can configure key capabilities across teams from one system. It also offers workflow automation and customization with custom properties, objects, and layouts to match your business model without needing to build everything from scratch.
How does HubSpot keep customer conversations and support in one place?
HubSpot’s Service Hub uses the Smart CRM customer view to help route, resolve, and retain customers across channels. It includes a shared Conversations Inbox for email and messaging, help desk ticketing, automated ticket routing and follow-ups, and a customer portal for self-service support.
Can HubSpot automate data updates and integrate with other tools?
Yes. HubSpot supports native cloud data storage integrations to sync CRM data with data warehouses like Snowflake and BigQuery, and it connects with the HubSpot Marketplace apps to help keep systems in sync. It also includes data enrichment to enrich contact and company records with third-party signals.
Where do I build and manage AI agents inside HubSpot?
You can manage AI agents in Agent Hub, the central workspace inside HubSpot across every hub. Agent Hub includes tools to build custom agents with Agent Builder, install pre-built agents from the Agent Marketplace, and use the shared Breeze Assistant embedded across HubSpot tools.