HubSpot
All-in-one CRM for growing businesses with automation tools
What is HubSpot?
Try HubSpotHubSpot is an AI-powered customer platform built on a Smart CRM, bringing marketing, sales, and service into one place so teams can automate workflows and deliver more personalized customer experiences. It also includes AI capabilities to help teams act faster across the customer lifecycle, and it connects to a wider app marketplace to support your existing stack. This listing focuses on HubSpot’s AEO (Answer Engine Optimization) offering, which helps you measure and improve how your brand shows up in AI answers.
What is HubSpot AEO and what problem does it solve?
HubSpot AEO helps you improve how your business appears in AI answers from tools like ChatGPT, Gemini, and Perplexity. It tracks your brand visibility and competitor share of voice, analyzes what AI is citing, and turns that visibility data into prioritized recommendations for what to create or update so you can show up in AI answers instead of relying on traditional search.
How does HubSpot measure my brand visibility in AI answers?
HubSpot AEO shows your brand visibility score, which reflects how often your business appears in AI answers across ChatGPT, Gemini, and Perplexity. It also includes competitor share of voice to show what percentage of AI mentions in your category go to you versus competitors.
What are citation analysis and prompt tracking in HubSpot AEO?
Citation analysis helps you see which domains, pages, and content types appear in AI citations for your brand and competitors. Prompt tracking measures how your brand shows up in AI answers for the prompts you select, and HubSpot can suggest prompts based on your company, competitors, and industry.
Do I need technical or AEO expertise to use HubSpot AEO?
HubSpot AEO is designed to provide insights with clear next actions, so you don’t have to guess what’s missing. It turns visibility data into prioritized recommendations, such as creating a new page, fixing a technical gap, publishing a video, or reaching out to third-party sites, based on what AI is showing and citing.
How much does HubSpot AEO cost, and can I try it first?
HubSpot AEO includes a free 28-day trial. After the trial, it costs $50/month (or $45/month if you pay annually) and includes 25 prompts, with the option to buy more prompts anytime.
Is HubSpot AEO connected to my CRM data?
Yes. HubSpot notes that your CRM data makes AEO smarter, and that using Marketing Hub Pro and Enterprise (where CRM data is connected) helps produce more specific recommendations, with content creation tools built in.