
HubSpot
All-in-one CRM for growing businesses with automation tools

What is HubSpot?
Try HubSpotHubSpot Data Hub (Data Hub®) is an AI-powered data management tool that helps you turn scattered first- and third-party data into actionable customer intelligence. It unifies data across your tech stack using approachable setup, AI-driven data quality improvements, and real-time syncing across integrations. With dashboards and reporting, it gives your marketing, sales, and service teams a single source of truth built on cleaner, more consistent data.
What does HubSpot Data Hub do for your data and customer intelligence?
Data Hub helps you combine scattered data and enhance data quality with AI-powered automation. It syncs and unifies information across your tech stack so your team can use cleaner, more consistent customer data for marketing, sales, and service reporting.
How does Data Hub use AI to improve data quality?
Data Hub enhances data quality automatically by monitoring data health and using AI-powered automation to fix basic issues. You can also apply custom rules to keep data clean and consistent over time.
Do I need technical expertise to use Data Hub?
Data Hub is designed to be approachable and doesn’t require expert knowledge. It uses an interface for blending first- and third-party data, with AI-powered data management that aims to reduce complexity.
Can Data Hub sync data across my tools in real time?
Yes. Data Hub offers bidirectional sync and real-time data syncing across cloud data storage and a broad set of integrations, with 100+ integrations available. It’s built to help break down data silos by keeping data up to date across your systems.
What can you do with Data Hub’s datasets and dashboards?
You can blend data into datasets in a single interface and then use dashboards and reporting to track marketing, sales, and service data. This helps teams rely on a unified source of truth for insights and decisions.
How much does HubSpot Data Hub cost to start?
Data Hub has a Free plan at $0/month, which includes syncing data between apps, cleaning basic data issues, default field mappings, and access to all integrations. Paid plans include Starter (starts at $10/month per seat, shown as $20/month per seat*), Professional (starts at $800/month, 1 seat included), and Enterprise (starts at $2,000/month, 1 seat included).