Bitly
Manage, track, and analyze short links and QR Codes easily
What is Bitly?
Try BitlyBitly helps teams create, share, and track short links and QR Codes, with analytics to show what’s working across campaigns and channels. You can add UTM parameters to links and QR Codes inside Bitly for cleaner tracking of source, medium, and campaign in one dashboard. Bitly also supports bulk shortening and campaign reporting so you can scale what you share.
What does Bitly help you do with short links and QR Codes?
Bitly makes it easy to create polished short links and dynamic QR Codes, then track what happens after people click or scan. With UTM tracking and analytics, you can see which campaigns and channels drive results.
Can I add UTMs to any Bitly short link or QR Code?
Yes. Bitly lets you add UTM parameters to your short links and QR Codes so you can track source, medium, and campaign in one place. You can also include additional UTM fields like term and content for deeper reporting.
How does UTM tracking in Bitly help me compare channels?
You can add UTMs right within Bitly and then compare every channel in a single analytics dashboard. Bitly shows what’s working based on the UTM details you set, and supports custom URL parameters for more specific tracking needs.
Can I build many UTMs and QR codes in bulk?
Yes. If you have thousands of links to shorten, Bitly supports bulk upload with UTMs in one CSV. You can also set QR Codes and expiration dates in the same file.
Is Bitly suitable for non-technical teams, or is there a learning curve?
Bitly’s UTM builder is designed to let you create parameters in seconds and save them for clean reporting, so you don’t have to remember case-sensitive values. You can also shorten links right after adding parameters to keep the workflow simple.
What analytics does Bitly provide for link and QR code performance?
Bitly analytics show what’s working across your links and QR Codes, including geography, referrer, and device tracking. It also offers cross-channel analytics dashboards with campaign performance reporting and AI-powered analytics and insights.