Bitly
Manage, track, and analyze short links and QR Codes easily
What is Bitly?
Try BitlyBitly helps you create and manage branded short links, QR Codes, and mobile-optimized landing pages in one Connections Platform. You can generate and track every connection end to end, using custom domain support and built-in analytics to see how audiences engage. For branded link campaigns, Bitly also highlights AI-assisted custom domain suggestions to help you match a domain to your brand quickly.
What does Bitly’s branded links, QR Codes, and landing pages platform help you do?
Bitly lets you replace generic “bit.ly” links with your own custom domain and create branded short links, QR Codes, and Bitly Pages landing pages. In the same platform, you can build, edit, and track connections so you can understand and optimize how audiences engage across channels like social media, SMS, and printed materials.
How does Bitly create branded short links using a custom domain?
With Branded Links, you can find and choose a custom domain with AI-generated suggestions, then create branded short links that match your brand. Bitly also offers a range of top-level domains (for example, .technology or .studio) and lets you generate links within the Bitly Connections Platform without leaving the workflow.
Does Bitly support QR Codes that can be updated and measured over time?
Yes. Bitly’s QR Code tools include fully customizable and dynamic QR Codes, with destination options, so you can set what the code opens to. You also get advanced analytics and tracking to measure QR Code engagement.
What analytics and tracking does Bitly provide for links, QR Codes, and landing pages?
Bitly provides advanced analytics & tracking for URL redirects, QR Codes, and landing pages. You can track link and landing page performance, then use the results to understand engagement and optimize future campaigns.
Is Bitly a good fit for no-code marketing teams and workflows?
Bitly is designed so you can generate and manage connections directly in the Bitly Connections Platform, including creating branded links and QR Codes and building landing pages in minutes. If you need automation, Bitly also supports programmatic workflows via its API.
How does Bitly help with security and privacy for links?
Bitly is built for reliable, safe link experiences, and it supports secure link usage for smoother customer journeys. It also references privacy and data practices with GDPR and CCPA compliance features.