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Bitly

Manage, track, and analyze short links and QR Codes easily

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Bitly Analytics helps you track and analyze performance across your short links and QR Codes in one dashboard. See every click and scan by channel, location, and device over time, then use insights to spot what’s working sooner and report on results. It’s also designed to make link and QR creation straightforward, including branded short links and dynamic QR Codes you can update anytime.

What does Bitly Analytics do for short links and QR Codes?

It helps you track every click and scan across channels in one place, so you can measure how your links and QR Codes are performing and take action based on what the data shows.

Can I see link and QR scan performance in one dashboard?

Yes. Bitly Analytics provides an overview dashboard that brings clicks and scans together, so you don’t have to manually stitch data from different sources.

What can I break down in Bitly Analytics (like location, referrer, or device)?

You can filter and analyze your performance over time and break it down by details such as geography, referrer, and device, plus campaign performance and UTMs.

Does Bitly Analytics provide real-time monitoring?

Yes. It lets you monitor clicks and scans in real time so you can spot what’s working sooner and make strategic decisions.

How can I get answers about my performance without doing deep analysis?

Bitly Assist can answer questions about your performance in plain language, including things like your top links or leading traffic sources, in seconds.

Is Bitly Analytics easy to use if I don’t have analytics experience?

Bitly is designed so it should be as easy as making your links and QR Codes—so you can track, analyze, and optimize connections without needing analytics experience.

Last updated
Sep 3, 2026
Date listed
Apr 13, 2026